THANK YOU
FACEBOOK THANK YOU
Problem:
COVID-19 turned the world upside down.
For a time, we lost contact with our friends, our families, even our whole IRL social existence.
Insight:
But something crazy happened during this time, we found each other online, on social media.
Thousands of groups and millions of posts and challenges brought us together when we physically couldn’t be.
Idea: The Thank You Campaign
So we celebrated the Facebook communities that kept us going, when we couldn’t be face-to face.
The stories told in these TVCs and OLVs were inspired by what people were talking about on the platform: thanking frontline workers, the invention of “rainbow hunts” in windows of your neighborhood, sharing and donating homemade masks, and the melancholy of cancelled sports (and the Michael Jordan Documentary).
Sequential Print Ad
Wall Street Journal
New York Times
San Francisco Chronicle
Times Square Multi-Panel Billboard
New York City, NY
Billboard Near UCSF Hospital
San Francisco, CA
