COCA-COLA®

BYTE

COCA-COLA® BYTE

Problem:
Young adults aren’t drinking Coca-Cola, in fact, they don’t even see Coke as a cool brand.

Insight:
Instead of trying (and failing) to define culture, what if Coke partnered with culture?

And 80% of young adults play video games weekly.

Idea: Coca-Cola Byte
The world’s first pixel-flavored Coke.

A totally new Coke flavor launched in a video game, by gamers, for gamers, and you have to get in the game to access it.

Coca-Cola Byte Case Study

Pixel-Flavored Sensorial Ad

Partnering with iconic Fortnite influencer team PWR. We created a completely unique Fortnite map where you and your friends could discover Coca-Cola Byte and a series of mini games to play together.

PWR and Coca-Cola then hosted a live launch stream to introduce the new map and Coca-Cola Byte to the world.